A big thanks to Zara, my 5th grade BFF, who thanks to the magic of Facebook has been reading my blog!
Mohawk Carpet's "Decorate for the Cure" will be donating $100,000 to the Susan G. Komen Foundation. There is a very nice video and some information about how the special carpet cushion can not only extend the life of your carpet, but also the life of someone with breast cancer. Ok, I'm exaggerating, but how are they not implying that?? This they actually do say: "Mohawk SmartCushion™ protects your carpet- and your loved ones"
Is there no line? Carpet padding? The stuff that gets pulled up and thrown out by curbs when people realize they should have tiled or put wood floors down in the first place?
Well, in case you thought that was the line, you have to see the flyer that Summer Morris sent over:
With all the pink and ribbons all over this circular, you would think that Mattress One was announcing the cure for breast cancer. But, alas, no, they are announcing the $50 donation they will be making to Komen as part of your mattress purchase.
Again, the $50 tax-deductable donation that THEY will be making, once you give them your money. Good, job, Mattress One. You make the difference.
Mohawk had to pay that money upfront in order to use the Komen logo for the "promotion." It was like a royalty, or licensing fee. How much of it sells has nothing to do with how much money will go to the Komen Foundation. The higher price tag helps offset that fee and improve Mohawk's bottom-line.
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